Ok, back in January our team had a brainstorming session to outline the purpose, audience, etc. for our new company blog. As a strategic marketer, I try to teach my clients to look at any and every tactic in relation to their overall marketing strategy. This is especially important for social media. So, I wanted to do the same for our company. Practice what we preach, as they say.
Well, our team came up with a very good blog approach so that we wouldn’t be guilty of regurgitating the same marketing information that’s already out in blogosphere. But I wasn’t completely confident that we had the company resources to keep it up. I was right. After my intern set up this blog account, she posted info about our first webinar (back in February), and that was all we could manage.
“No problem”, I thought. “We’re safe because we aren’t really promoting or sending traffic to the blog anyway. No matter that we are a cutting edge marketing firm, and we pride ourselves on staying ahead of the curve. Also, no matter that we are helping our clients launch their blogs, but ours wasn’t ready. ”
Well, recently one of my dear web developers posted the blog link on our home page, innocently assuming that we were ready to launch (we certainly should be by now). Ugh! What a way to put fire under our writing fingers.
So, it’s now August and we’re ready to re-launch our blog. Welcome back to
ThinkKAI! The Marketing Journal for Marketers and Do-It-Yourself-ers.
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What’s that last thing that put fire under your fingers?
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