Have you been wondering whether or not to blog?
Internet marketer Daniela Koutlis offers the following benefits for creating a business blog:
- Increases your company's online presence. Search engines scan a blog quicker than a whole website.
- Increases your credibility with potential clients. The more you write about your products and services, or industry-related subjects, the more you appear to be an expert in your field.
- Creates a bridge between you and your customers. Customers are able to post comments or opinions about the topics your company has written, thus building an online community.
- Allows for up-to-date information. You can communicate new information to your community of customers and partners immediately.
- It's easy to get started. Blogging software is relatively easy to navigate on your own, and if you get stuck, there are many online forums to assist you.
What's the catch? Maintaining the blog can present a challenge to already-busy business owners. Therefore, here are a few tips to help you become a successful blogger:
- Set an initial blog schedule that you can manage, such as once every other week, then work toward increasing the frequency.
- Don't feel like you have to write a dissertation. Keep it short and simple, while providing value to your community.
- Enlist your team members to assist with providing content.
Read the entire article by Daniela Koutlis at:
http://ezinearticles.com/?7-Reasons-to-Create-a-Blog-For-Your-Business!&id=2696273
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