To Blog or Not to Blog? That is the Question.

Have you been wondering whether or not to blog?

Internet marketer Daniela Koutlis offers the following benefits for creating a business blog:

1. Increases your company's online presence. Search engines scan a blog quicker than a whole website.
2. Increases your credibility with potential clients. The more you write about your products and services, or industry-related subjects, the more you appear to be an expert in your field.
3. Creates a bridge between you and your customers. Customers are able to post comments or opinions about the topics your company has written, thus building an online community.
4. Allows for up-to-date information. You can communicate new information to your community of customers and partners immediately.
5. It's easy to get started. Blogging software is relatively easy to navigate on your own, and if you get stuck, there are many online forums to assist you.

What's the catch? Maintaining the blog can present a challenge to already-busy business owners. Therefore, here are a few tips to help you become a successful blogger:

1. Set an initial blog schedule that you can manage, such as once every other week, then work toward increasing the frequency.
2. Don't feel like you have to write a dissertation. Keep it short and simple, while providing value to your community.
3. Enlist your team members to assist with providing content.

Read the entire article by Daniela Koutlis at:
http://ezinearticles.com/?7-Reasons-to-Create-a-Blog-For-Your-Business!&id=2696273

Welcome to ThinkKAI

Ok, back in January our team had a brainstorming session to outline the purpose, audience, etc. for our new company blog. As a strategic marketer, I try to teach my clients to look at any and every tactic in relation to their overall marketing strategy. This is especially important for social media. So, I wanted to do the same for our company. Practice what we preach, as they say.

Well, our team came up with a very good blog approach so that we wouldn’t be guilty of regurgitating the same marketing information that’s already out in blogosphere. But I wasn’t completely confident that we had the company resources to keep it up. I was right. After my intern set up this blog account, she posted info about our first webinar (back in February), and that was all we could manage.

“No problem”, I thought. “We’re safe because we aren’t really promoting or sending traffic to the blog anyway. No matter that we are a cutting edge marketing firm, and we pride ourselves on staying ahead of the curve. Also, no matter that we are helping our clients launch their blogs, but ours wasn’t ready. ”

Well, recently one of my dear web developers posted the blog link on our home page, innocently assuming that we were ready to launch (we certainly should be by now). Ugh! What a way to put fire under our writing fingers.

So, it’s now August and we’re ready to re-launch our blog. Welcome back to

ThinkKAI! The Marketing Journal for Marketers and Do-It-Yourself-ers.

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What’s that last thing that put fire under your fingers?