We are approaching the middle of the month and I confess that I haven't made much progress on the things I said I wanted to try from my last post. However, I have added something else to my list of "Things I Want to Try" -- Try being a better blogger and increase my blogging frequency.
The benefits of blogging continue to be proven time and time again for businesses of all sizes. I even took an online class to refresh my knowledge of and gain new best practices on blogging for the occasional blogger or even the novice. Here are a few:
- Produce content that has value.
The bottom line is that a blog is a value-creation tool for your readers or customers. Give them content that is useful.
- Keep your blog layout uncluttered and functional.
Don't over-complicate the layout. Two-column blogs are the most common with a header and sidebar. In addition to branding information, leverage the header with navigation buttons like "Contact Us" or "How to Subscribe".
- Always address commenters by first name.
When responding to a comment, keep the personal touch by using the person's first name.
- Don't start blogging if you can't blog regularly.
The worst thing you can do is start blogging and fail to maintain it.
(I'm telling on myself now. If you look back at the dates of my blog posts, you can see that I am guilty of that; but I'm changing that THIS MONTH.)
So, while I've not yet done what I initially said I was going to try; I am succeeding at trying something new. What have you tried this month?
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Want to take the online course "How to Blog Effectively for Business" with professors Ann Handley and Mark Collier? Check out the video below.
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