The Personal Touch

Here at KAI, we believe that the personal touch is one of the most important factors in strategic marketing. We encourage our clients to develop genuine relationships with their customers. This month, we want to focus on relationship wellness and explore ways that you can maintain healthy relationships with your clients, business partners and target audiences in ways that will make you noticeable and favorable.

Personal gestures do not have to be elaborate and extraordinary feats. In fact, the simplest ideas are usually the most effective and genuine ways to improve relationships with those who interact with your business. For example, periodic phone calls and face to face visits will surely stand out in this technology-driven era. E-mail is certainly a wonderful tool to use but never underestimate the power of your voice and your presence.

Another great way to maintain healthy relationships is to consider your clients, business partners and target audiences around holiday seasons. Though it is tempting to only consider this option during the fourth quarter with your annual holiday campaigns, you will certainly make a lasting impression if you consider other holidays like Independence Day and Thanksgiving. Also, sending a card or a small gift to one of your business partners on their business anniversary will certainly improve rapport.

Do some research on national and personal holidays and observances that relate to your clients and target audience, and build ideas from there. When others know that you have their business in mind, they will certainly keep yours in mind. This can only lead to a prosperous and healthy business relationship!