As January draws to a close, most businesses have begun diving into their strategic marketing plan. While these new plans can bring much excitement and motivation to move quickly, it is important to consider your approach carefully. A big part of keeping yourself and your businesses healthy, is knowing when to say “no” to requests and projects that you know you will not be able to handle.
Saying “no” can certainly be a difficult task, especially when we truly desire to do the task. However, proper assessment of your company’s resources and the task being asked of you will make you more confident about your decision if you have to say no. Here are a few strategic tips to ensure the process goes smoothly:
1.) Think of what you can do first. Although you may not able to take on the full project, there may be a smaller set of tasks that you can assist with.
2.) Be firm. Whether you have to say no to all or some of the project, stand solid on your answer. Let your clients know that you have thoroughly considered all of your company's time and resources, but you will not be able to committ at this time.
3.) Direct clients toward additional resources to help them accomplish their goals. This will help continue to position you as their problem solver.
4.) Follow up. Make a note to check on their progress within a few weeks. Reiterate that you care about their success and that they can still depend on you.
Let's face it, no one wants to send business away, but sometimes it could actually be better for your bottom line. And, while it may be a temporary inconvenience for your clients, in the end they will appreciate your honesty and desire to see them succeed. They should not hesitate to request your services the next time.
